Useful Book Resources on the Topic of Channel One

The following books are helpful to look at to get a better idea of what impact Channel One has on society, especially in schools and children.  Many of these books can also be found on Google books previews or Amazon.  I've included the descriptions that can be found on the book details.

 
By Ann De Vaney.  Published 1994.  
Watching Channel One: The Convergence of Students, Technology, and Private Business
Description: The book covers case studies, research studies, as well as personal stories from parents, teachers, and students.  The book comes from an approach analyzing commercial interests (advertising), social, political, and ethical implications of Channel One.


By Randall Curren.   Published 2006.
Philosophy of Education
Description: An Anthology brings together the essential historical and contemporary readings in the philosophy of education. Addresses topical issues such as teacher professionalism and accountability, the commercialization of schooling, multicultural education, and parental choice.


By Brian Goldfarb.  Published 2002.
Visual Pedagogy: Media Cultures in and Beyond the Classroom
Description: Combining media studies, pedagogical theory, and art history, and including an appendix of visual media resources and ideas about the most productive ways to utilize visual technologies for educational purposes, Visual Pedagogy will be useful to educators, administrators, and activists.


By Juliet B. Schor.  Published 2004.
Born to Buy
Description: Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers.


By Deron Boyles.  Published 1998.
American Education and Corporations: The Free Market Goes to School  
Description: This work argues that private businesses use public schools as worker training sites, resulting in a devalued teaching force, students as uncritical consumers, and schools as economic markets. Boyles analyzes school-business partnerships, revealing false philanthropy and the ulterior motives behind fast-food reading campaigns and supermarket "sales for schools" promotions.



By Roy F. Fox.  Published 1996. 
Harvesting Minds: How TV Commercials Control Kids
Description: (Review) In this eye-opening work, Fox explores the impact of the commercials carried by Channel One--and, by extension, all media--on children, how children respond to these commercials, and what we can do about the situation.   Publishers Weekly

A general picture of Channel One

Taking a snapshot look at the Channel One company from the words of multiple sources in recent news and research:

Google Finance & Hoover:

"This company hopes when students need news, they'll tune in to its TV channel first. Channel One operates the Channel One Network, a satellite channel that reaches about 7 million students in more than 300,000 classrooms with daily newscasts and educational videos. Launched in 1990, Channel One provides schools with the necessary broadcast equipment (TVs, monitors, satellite dishes) to view its programs free of charge. It also offers news and programming on its Web site. Most of the company's revenues come from advertising. Marketing and media company Alloy acquired Channel One from magazine publisher PRIMEDIA in 2007. "

http://finance.google.com/finance?cid=7634939

Media Post:

"In addition to interactivity and a crisper picture, digital distribution also benefits advertisers--making it easier to change the geographic coverage, creative content, and frequency of their ad campaigns. Channel One's 12-minute morning newscast, including two minutes of advertising, reaches about 6 million teenagers in 10,000 high schools across the country.

Last year, Channel One also struck a deal with NBC News for branded news content produced specially for Channel One, and tailored to the teenaged classroom audience. Channel One next plans to introduce student feedback and journalism platforms, giving students a chance to participate in news production.

If they haven't already, place-based and out-of-home video networks are hurrying to upgrade to digital distribution, in part because of the flexibility and control it offers advertisers. "

http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=81880

IPTV Technology:


By upgrading to digital technology, the Channel One Network will be able to deliver a sharper viewing experience of its news programming and it will ensure content can be easily integrated into today’s learning environment.

...Channel One News programming has been featured on leading networks and news programs, including NBC's Nightly News and The Today Show, CNN, ABC News, and Nightline.

With this movement to digital infrastructure, Channel One Network schools received a digital receiver head-end that is more flexible and has increased storage capabilities. It also allows programming to be burned directly to DVDs.

The investment in new technology this school year adds to a number of steps taken to make sure Channel One Network continues to provide high-quality programming and content, including upgrades to ChannelOne.com’s 24/7 broadband video news channel, ‘Livewire’, and a relationship with NBC News that allows the network to reach more global viewers.
According to Chief Executive Officer of Channel One Network, Kent Haehl, “We will continue to invest in technologies that allow us to stay on pace with a changing media environment, and provide an engaging, viewing experience to the many who rely on Channel One as their only source of news.”

Paul Folkemer, senior vice president of education at Channel One Network added, “With the new digital format, we will be able to provide a more engaging current events program for our students. Video-based learning improves the ability to understand and recall information. The new digital Channel One format will enhance an already valuable resource for educators who are using our program to ensure that their students know what is happening in the world.”  "

http://iptv.tmcnet.com/topics/iptv-technology/articles/26746-channel-one-enhances-viewing-learning-with-digital-technology.htm

Channel One Revisited: Prospective Teachers and the Role of American Higher Education:
A. J. Angulo & Susan K. Green

"Channel One is a privately-owned technology and news broadcast company that reaches...almost one-third of the nation’s middle and high school students between the ages of 12 and 17 (Channel One, 2006). Due to its size and scope, Channel One represents one of the single most successful diffusions of technology in public school history. Schools that enroll in Channel One’s services receive technology (i.e., televisions, VCRs, satellite dishes) and a direct link to the company’s 12-minute daily news and advertising broadcast. These schools receive the equipment in exchange for a contractual agreement stipulating that the televised news and advertisements will be shown to at least 90% of the school’s classrooms every day of the academic year."

http://www.springerlink.com/content/w33723h0117u6522/fulltext.pdf